Generate Traffic – Focus On Thee, Not Me

I made a huge mistake when starting this blog.  The initial emphasis of the blog was put on me, and how I am trying to start my own empire.

follow my progress as I make the transition from wage slave to boss of my own empire…

Even the tagline to this blog focused on me. This isn’t the way to attract readers. We need to show people that they will benefit by reading this blog. How do we do that? We put the onus on what readers can achieve.

Therefore the logo has been updated to a more user friendly

make the transition from wage slave to boss of your own empire

Much better. This now gives readers a hint that this blog can help them in some way.

Why is all of this relevant? The simple fact of the matter is, people don’t care about me and what’s happening in my life. They care about how they can make $30,000 a week from blogging.

So you’re making $30,000 a week from blogging? Wonderful. Stop boasting and tell me how to do the same!

Think about it. When you surf the internet, you look for relevant information that can help you. In the vast majority of cases, when you look at, for example, a travel blog, you are thinking about taking a trip and are looking for information to help in your planning.

Sometimes, like in a travel blog, its impossible to write entirely about others. There has to be some focus on the person actually doing the travelling! However even if its not possible to shift the focus to others, don’t forget the details!

Which of these sentences would likely keep you reading?

1. I took an overnight bus from Buenos Aires to Santiago, the ticket price was reasonable, although I didn’t sleep very well!
2. I took the overnight bus from Buenos Aires to Santiago, which took about 15 hours. Not bad value for the $300 pesos ticket price. Sleep was hard to come by though, as the air conditioning was on full blast, and they didn’t have any blankets!

There isn’t much that can be gleaned from No. 1, however No. 2 gives a lot more info away. We now know the bus from Buenos Aires to Santiago takes about 15 hours. We know the ticket price. And we know to take a blanket if we are planning the same trip!

The point being, shift the focus of your writing from me to thee. And don’t forget the details.

The above statements, by the way, are not true. I don’t make $30,000 a week from blogging, and I made up the details of the bus from Buenos Aires to Santiago. So don’t go blasting me for my bad travel info! 

Thanks for reading, hope this post is of help, and please get involved, submit a comment, express your opinion!